The Connection 2.0
2023 AMY Awards Finalist - Atlanta Marketing Association
Served as the Creative Strategist behind a bespoke travel experience for 300+ members of The Gathering Spot in partnership with Delta Air Lines, The Coca-Cola Company, & Grey Goose. This coast-to-coast experience featured a weekend-long itinerary designed to celebrate community and The Gathering Spots’s expansion to the West Coast.
Clients
Delta Air Lines, The Coca-Cola Company & Grey Goose
Role
Creative Strategy + Design
Experiential Touchpoints
Airport welcome reception with a performance by Grammy-winning artist Trey Daniels
Branded headrests & giftbags on the flight
Curated menu featuring Black-owned brands and cocktails from Grey Goose
Custom activity schedule passports and boarding passe
A hotel lobby takeover including a digital photo gallery, vinyl-wrapped elevator, a member couch photo opp, custom coffee cups, and more
Connection Gala featuring a performance by recording artists DVSN
Team Credits
Creative Strategy: J. Carter
CD: O. Burns
MD: N. McCleod
Copywriters: S. Gatlin, K. Green
Social Media Strategist: C. Chinn
Photographer: J. Walder
Videographer: C. Adams